gets into interactive TV has designed an interactive TV insurance service for Misys Interactive. The motor insurance service, Screentrade, launches on the Cable and Wireless digital TV platform this week.

The digital consultancy has created a new look for the Internet brand, which will be extended to include household and travel insurance at a later date.

Customers can compare and search for motor insurance quotes, select a policy and complete the purchase by phoning a call centre. Users can also access account details from the Web or the TV, using a single username and password.

“ managed to overcome a number of key design and technical challenges with some innovative and creative design solutions to offer consumers a clear and structured way of obtaining insurance quotes fast and easily,” says Misys Interactive business development director Ivo Philipps. group account director Gord Ray says: “Screentrade offers the consumer a tangible benefit best provided in a digital environment – fast insurance quotes from top companies on their own terms.

“It is only logical that this offering extends to interactive TV, where consumers can proceed at their own pace in a relaxed environment.”

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