SAS flying a new look for CDC

CDC Group, an active investor in emerging markets, has unveiled a new corporate identity, following a period of significant change in the organisation over the past 18 months.

London design consultancy SAS created the new marque, which established CDC as “a dynamic, contemporary and distinctive capital partner after a recent period of change”, according to SAS creative director David Stocks.

In addition to the new logo, CDC, formerly the Commonwealth Development Corporation, commissioned SAS to create a primary typeface, colour palette, and promotional literature.

“This is a very exciting time for CDC and the new identity is a powerful representation of what it is about and where it’s going. Designing the identity has been very challenging as it will be implemented simultaneously across both sophisticated and developing markets,” says Stocks.

Dalziel & Pow managing director John Pow is to retire from his post on Monday, after 17 years. Pow will take up the post of non-executive, while his wife Fiona also relinquishes her directorship. No long-term replacement for Pow is likely, as joint founder David Dalziel and director of operations Rosalyn Scott will head day-to-day operations at the group.

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