The Tate Gallery has launched its first retail unit outside the confines of its own buildings, opening an outlet in London department store Selfridges. Design is by Lumsden Design Partnership.
The group was appointed to develop the concession last year along with three retail spaces – of 600m2, 200m2 and 150m2 respectively – within the new Bankside gallery which opens in May.
Tate at Selfridges sells a range of Tate-branded products, including postcards, books and home accessories, featuring work from contemporary artists.
LDP founder Callum Lumsden says: “Our brief was to create an environment that complemented and enhanced the stunning merchandise… while being attractive to Selfridges’ shoppers.”
Tate retail director Celia Clear adds: “With the opening of the Tate Modern and changes at Tate Britain, it was time we had a presence in the heart of London. It will reach a wider, less committed audience than the galleries.”
The shop also features the Tate’s new visual identity, designed by Wolff Olins. It will be in the new Tate Modern in eight colours and four logotypes.