Traffic adds two directors to head count

Digital media specialist Traffic Interactive has appointed two new senior staff this week, a creative director and a business development director. The group is aiming to strengthen its management structure.

Previously at Deepend Rome, Ben Scott-Robinson has replaced Rob Lawrence as creative director. Former Light & Coley business development director Anthony Wolfson has meanwhile taken up the same position at Traffic Interactive.

Scott-Robinson says: “Traffic is a great environment in which to convert ideas into reality.”

Wolfson adds: “Traffic is a big player in the new media market and its breadth and depth of experience is as impressive as its client list of blue chip companies. I will be taking a proactive role helping clients understand how to maximise their brand communication within a digital environment.”

Traffic managing director Martin Child adds: “Anthony will be a key element in our strategy of building our senior management, while Ben also brings a wealth of ideas with him and we believe his development and support of our creative team will ensure its position as a market leader.”