Yacht manufacturer Nautor’s Swan has appointed Minale Tattersfield & Partners to carry out a complete reappraisal of its corporate identity.
Nautor’s Swan was taken over in 1998 by a group of Italian and Finnish investors, who now intend to increase the company’s productivity and enhance its image. The company currently builds around 35 yachts per year, at prices of up to $9m (£6m) each. A number of new products and services are also expected to be added, including a range of branded sailing gear.
Minale Tattersfied will examine yacht liveries and promotional literature, as well as developing and applying a new logo.