Steve Haggarty, managing creative director of Enterprise IG’s Brand Experience division, has left the consultancy to ‘pursue his own interests’. He is replaced by creative director Sue Daun (pictured).
Haggarty, who left the group last week, joined Enterprise IG in 2002 from Fitch (DW 27 June 2002). He is understood to be planning his own venture, but was not available for comment.
Daun has worked alongside Haggarty for the past three and a half years, overseeing mainly international projects for clients including SABMiller, Motorola and Vodafone.
‘We are trying to grow Brand Experience as an integral part of the business. It sits centrally between corporate design, new media, product branding, brand engagement and information design divisions. Work often passes through us or is generated by us,’ says Daun.
The Brand Experience team comprises ten to 15 people, depending on the project.
Separately, Enterprise IG has entered an affiliation agreement with Romanian brand consultancy Brandient, to work jointly on projects in Romania and the Republic of Moldova.