Bristol design and communications consultancy Dutton Merrifield has designed an identity and point-of-sale system for mobile phone brand Orange’s new Orange Prize for Fiction. Dutton Merrifield has designed more than 400 items during the two years the consultancy has been creating below-the-line work for Orange. The literature prize is taking Orange ‘out of the phone shops and into more than 250 book shops in the UK’, says a consultancy spokeswoman.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.