Brief

Bristol design and communications consultancy Dutton Merrifield has designed an identity and point-of-sale system for mobile phone brand Orange’s new Orange Prize for Fiction. Dutton Merrifield has designed more than 400 items during the two years the consultancy has been creating below-the-line work for Orange. The literature prize is taking Orange ‘out of the phone shops and into more than 250 book shops in the UK’, says a consultancy spokeswoman.