Clarifying facts over the Exxon identity creator

I read with sadness the Nick Jenkins obituary of Saul Bass, a great hero and inspiration to us all. Nevertheless, I wish to set the record straight concerning the creation of the Exxon identity.

I read with sadness the Nick Jenkins obituary of Saul Bass, a great hero and inspiration to us all.

Nevertheless, I wish to set the record straight concerning the creation of the Exxon identity.

The Exxon name and logo were created by Raymond Loewy and his team, of which I was a member, in New York in 1966.

The illustration below, taken from Industrial Design, Raymond Loewy, Faber & Faber, London & Boston, 1979, shows the story.

Patrick Farrell

Managing Director

Raymond Loewy International

London NW8

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