I read with sadness the Nick Jenkins obituary of Saul Bass, a great hero and inspiration to us all.
Nevertheless, I wish to set the record straight concerning the creation of the Exxon identity.
The Exxon name and logo were created by Raymond Loewy and his team, of which I was a member, in New York in 1966.
The illustration below, taken from Industrial Design, Raymond Loewy, Faber & Faber, London & Boston, 1979, shows the story.
Raymond Loewy International