British Design and Art Direction president Graham Fink says the entries to this year’s D&AD awards failed to impress the judges as they “just weren’t up to scratch”. Only 28 silvers and one gold have been awarded, with design picking up six silvers.
The 15 500 entries this year were up on the 14 000 of last year, when 39 silvers were awarded. Fink says the juries “were incredibly tough this year and set and kept a very high standard”.
Fink says he sees fewer winners as a “positive thing”. He claims: “The fewer there are, the more coveted they become and it encourages people to try even harder next year.”
In the environmental design category, silver winners include Ben Kelly Design for its work at the Science Museum and Benson & Forsyth Architects for its work on The Divided House for Fuji-San Arito Isozake Architects.
IDEO Product Development, ASA Designers and Studio X picked up silvers in the product design category for work with NEC Home Industries, Carlton International’s luggage and the Lovegrove Connolly Collection respectively.
In the graphic design division, Mark Farrow Design picked up a silver for its Dave Clarke album sleeve and Colin Gray took a silver in the graphic design crafts section for his photography for self-promotional literature.
Design nominations were achieved by TKO, OMK Design, Concrete Design Communications, Thumb Design, Fahrenheit, The Partners and Pentagram.