Graven Images is the winner of the four-way paid creative pitch to design an identity for the new Glasgow City Council.
The group competed against other Scottish consultancies Tayburn McIlroy Coates, Blue Peach Design Consultants and EH6.
“Tayburn McIlroy Coates was initially invited last autumn to advise the council on its approach to corporate identity, but it took an equal part in the four-way pitch,” says a council spokesman.
Graven Images’ work was favoured for its “skillful incorporation of the Glasgow city’s heraldic crest into the logo”, according to the spokesman. Its implementation will be phased in over the next four years.
The green and yellow logo will work as an umbrella for departments such as education, catering and museums, according to Janice Kirkpatrick of Graven Images.