Johannesburg-based KSDP Pentagraph has linked up with ten other groups to add a South African arm to the International Design Partnership (IDP).
The IDP was founded by Chicago group Lipson Alport Glass in 1992 and now has members in Latin America, Europe, the US and South Africa covering product, packaging, corporate identity and retail design as well as corporate communications.
KDSP Pentagraph, which also has offices in London and The Netherlands, will use the partnership to open up international markets. “Exchange of information and servicing foreign subsidiaries of multinationals in South Africa is now possible and feasible,” says KSDP group deputy managing director Eduard du Plessis.
The South African consultancy is currently tapping into IDP’s packaging experience to help with two of its own design projects – one for the Tastic rice brand and one for Illovo Sugar, the two sectors’ market leaders.
The IDP’s other members include By Design in Brazil, DiseÃ±adores Asosiados in Chile, Fontana FVS diseÃ±o in Argentina, Studio a in Peru, AesthÃ¨te in France, Communicarte/Design Board in Spain and Estudio Graphik in Mexico.