Lumsden joins Design Week’s comedy club

Yet another addendum to Design Week’s long-running infatuation with funny-sounding job titles – this time in the form of a joke from one of you.

Step forward – or should that be stand up? – Callum Lumsden.

His consultancy isn’t big on titles anyway, so when asked how we should refer to one of his designers Callum suggested ‘tank commander’. Nice one, pal.

More where that came from please. Wonder of wonders, does this mean our beloved readership actually notices what we say in this straggly column?

While on the subject, we wish to alert you to another worrying development in nomenclature.

Lateral PR Karen Durham-Diggins refers to herself as ‘KDD’ – this had better not be the start of anything

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