Tannoy has extended its range of SuperTweeters with two new products designed by Factory Design, the ST25 and ST50. The ST50 has an aluminium body, ‘peg & socket’ mounting and rubberised paint finish. Factory creative director Gavin Thomson says the consultancy worked closely with acoustic engineers to ensure surfaces were not detrimental to sound and volume. The consultancy developed the pebble shape because it is a strong geometric design with good acoustic quality and the shape conveys a smooth, touchable characteristic, he says. The ST50 is scheduled to launch in Europe later this month and is priced at £650 a pair.
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
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The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.