Fair comment on Britain’s graphics

I awaited with bated breath the introduction of the British Tourist Authority corporate identity. Had the Union Flag been abandoned?

My fears were unfounded. There it was, centre stage. We were told that it represented the up-thrusting nature of Britain today; the blue and green representing the landscape and the sea.

But am I the only one to see these graphic representations another way? The Union Flag device looks remarkably akin to those fairground crane things, where you try to pick up a cheap trinket. Is it a visual metaphor for “theme-park Britain”? It can’t be.

Mike Leeves



London W1

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