Fat paintbrush approach blights BTA

This letter is a heartfelt plea to every tourist authority in the world. Next time you commission a marque to represent your country, please stipulate to your design consultancy that they steer clear of the by now over-used “fat paintbrush” solution! What a shame the British Tourist Authority didn’t think to write this into its brief… though on second thoughts, it would have denied Design Week a lot of column inches.

Richard Williams

Williams Murray Banks

London EC1

Start the discussionStart the discussion
  • Post a comment

Latest articles