The many faces of Tesco go to its heading

Tesco’s denial of a strategic identity review (DW 26 September) is raising further concern. Mark Pinder, new business development manager at Darwell Holland Design Consultants, suggests that Tesco management feels no need to have one identity when it can have several. He encloses the above letters, all received during May, to illustrate his point.

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First look at London Design Festival 2018

This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.