Tesco’s denial of a strategic identity review (DW 26 September) is raising further concern. Mark Pinder, new business development manager at Darwell Holland Design Consultants, suggests that Tesco management feels no need to have one identity when it can have several. He encloses the above letters, all received during May, to illustrate his point.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to