Vladivar gets radical

Vladivar is to relaunch with new packaging by Allen International Consulting Group. – The drink will switch to clear labels to represent the core vodka values of clarity and strength.

Vladivar is to relaunch with new packaging by Allen International Consulting Group.

The drink will switch to clear labels to represent the core vodka values of clarity and strength. Customer research showed the need for a radical repackaging project, says Kjersti Uberg, Allen International creative director of brands.

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