Whirling logo from Fishburn Hedges

Fishburn Hedges has created a new identity for DP Mann, the insurance and reinsurance group which trades at Lloyds of London.

Formed in 1984, DP Mann is the fourth largest syndicate at Lloyds. The new identity, centred around a symbol based on a gyroscope, aims to represent balance and precision along with a fluid style, says Fishburn Hedges managing director Michael Slater.

The consultancy was briefed to maintain strong identities for each of the individual business units within DP Mann – the name of each unit is applied to the left of the logo when appropriate.

Meanwhile, Sam Argent, formerly of Dewe Rogerson, has joined Fishburn Hedges as senior design project manager and consultant.

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