Silk Pearce has redesigned the identity for one of Britain’s leading regional orchestras, the Britten Sinfonia, as the ensemble moves to jazz up its image for its tenth anniversary.
The work, worth £17 000 in fees to the consultancy, encompasses a marque, a website and promotional material including stationery, brochures, flyers, posters and programmes. The revamped materials will be unveiled at the start of the orchestra’s new season on 23 October, says Britten Sinfonia marketing manager Chloe Priest.
Silk Pearce was briefed to develop a logo that ‘reflects how versatile [Britten Sinfonia’s] orchestra is and how diverse our programmes are’, says Priest.
The orchestra has a reputation for mixing a more traditional repertoire with series celebrating music by modern musicians such as Frank Zappa.