All six jobs in Design Bridge’s London corporate and service branding team are in the balance this week, after the group took the decision to run its identity business entirely from its Amsterdam office.
According to Jill Marshall, Design Bridge chief executive branding and packaging, the staff affected are ‘in discussions’ about other positions within the group, relocation to Amsterdam or redundancy packages.
The group is ‘looking to bolster’ its five-strong corporate identity team in Amsterdam, Marshall says, but no firm decision on numbers has yet been made. Sophie Seveno, managing director corporate and service branding, will continue to head up the team.
Seveno had been jetting regularly between London and Amsterdam, but the demands of running operations in two places have proved too difficult to manage.
Clients are being advised this week of the group’s decision to consolidate its corporate identity offer in Amsterdam. It is not yet clear how account handling will be affected by the switch.