Indicators point towards the needy macho bikers
Until I cease to feel the need to reinforce my masculinity through my possessions, can somebody please design a scooter with the practicality, fun and convenience of a Vespa, but with a bit of Ducati attitude and excitement?
Until I cease to feel the need to reinforce my masculinity through my possessions, can somebody please design a scooter with the practicality, fun and convenience of a Vespa, but with a bit of Ducati attitude and excitement?
Look at the new Gilera – the first attempt at bridging the ‘bad ass biker’ and ‘gay scooter boy’ gap?
Tom Evans
Director
HotHouse Integrated Marketing
Birmingham B5 5WB
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