Indicators point towards the needy macho bikers

Until I cease to feel the need to reinforce my masculinity through my possessions, can somebody please design a scooter with the practicality, fun and convenience of a Vespa, but with a bit of Ducati attitude and excitement?

Until I cease to feel the need to reinforce my masculinity through my possessions, can somebody please design a scooter with the practicality, fun and convenience of a Vespa, but with a bit of Ducati attitude and excitement?

Look at the new Gilera – the first attempt at bridging the ‘bad ass biker’ and ‘gay scooter boy’ gap?

Tom Evans

Director

HotHouse Integrated Marketing

Birmingham B5 5WB

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