Iterations of Easytiger’s Freshers’ Week promotional campaign

In the interests of equality, we’re showing you the male and female iterations of Easytiger’s Freshers’ Week promotional campaign for up and, er, coming fashion retailer Republic. These tasteful posters – replete with snappy one liners like ‘naked… it’s the new black’ and ‘great mugs’ – were meant to encourage students to smarten up their dress sense in order to be ‘successful’ at college. Tut-tut. Whatever happened to six pints of snakebite-and-black and the promise of a cheese toastie?