The result of Priestman Goode’s three-year airline cabin refurbishment and product design project for German national carrier Lufthansa will be delivered next month, in time for the inaugural flight set for early December.
The consultancy is currently in the ‘final stages’ of implementing its design across Lufthansa’s intercontinental fleet of planes, says Priestman Goode director Luke Hawes, who led the project with fellow director Ian Scoley.
The work covers the entire Lufthansa longhaul experience, including redesigned business- and economy-class seats, cabins – from lighting and on-screen graphics to textiles, cutlery and toilets – as well as terminal and gate design.
‘The scope of Lufthansa’s brief gave us the opportunity to look at all features within the aircraft,’ says Hawes. ‘For example, we even addressed the aircraft’s entrance areas to make them more welcoming and less like the back entrance of a hotel.’
The news follows the unveiling last week of Priestman Goode’s Lufthansa business class seat/bed at Frankfurt Airport. Called PrivateBed, it is designed to offer maximum privacy with a foldaway screen, and comfort in the form of an in-built massage facility, continuous adjustment of its position from six independent motors and, the airline claims, 25 per cent extra seat space (pictured).
The revamped business class cabin also features video and audio on demand from Lufthansa’s new in-flight entertainment package Media World, laptop storage areas, broadband Internet access and reading lamps.
Priestman Goode landed the work in 2001 after a five-way pitch against unnamed UK and international consultancies (DW 9 March 2001). Strategic work by Landor Associates at the same time, now finished, did not lead to identity work, a Landor spokeswoman says.
The new cabins will be rolled out to ten new-build Airbus aircraft. The remaining fleet of Boeing planes will be refurbished.