New identity of Abu Dhabi TV launches this week

The new identity for broadcaster Abu Dhabi TV, designed by Lambie-Nairn, launches this week. The channel framework is intended to be flexible enough to extend to future channel additions, and has a core strategic positioning, focusing on ‘the progressive nature of the emirate, while respecting its heritage’. The visual language, which features a diamond-shaped graphic, has been applied to Abu Dhabi TV’s news channel, sports channel, regional channel Al Emarat and flagship Abu Dhabi One.