16 September 1999

Pearlfisher adds zest to Absolut

Throughout the world, the way people drink vodka is changing. Swedish vodka brand Absolut has responded to this trend with an orange-flavoured vodka, dubbed Absolut Mandrin. The branding has been created by London consultancy Pearlfisher and will be launched in Sweden and the US at the end of October. It is due to hit UK […]

DNA builds new identity for Sheridan

Bangor design group Darragh Neel Associates has designed the new corporate identity for Sheridan Group, a leading property developer in the leisure industry in Northern Ireland and Eire. It will be rolled out on all group corporate literature, signage and hoarding over the coming weeks. DNA has also created a brochure for the new £90m […]


British Bakeries is launching its first pre-packed sandwiches under the Hovis brand, with packaging by design consultancy Tomorrow Associates.

DTI recruits Sorrell’s successor

The Department of Trade and Industry has started its trawl for candidates to take over from Design Council chairman John Sorrell, when he steps down at the end of the year. The DTI is working with Sorrell and Design Council chief executive Andrew Summers to find a successor to Sorrell, who took over the post […]

Design rejects market forces

Thirty-three graphics stars have signed a manifesto urging the international graphics community to reverse their priorities away from pure commercialism to “more useful, lasting and democratic forms of communication”. The First Things First Manifesto 2000 is being published in design magazines across the world. It is intended “as a spur to much-needed debate about the […]

HGV delivers for Neo range

London design group HGV has created the identity for a new office furniture range called Neo, launched by manufacturer Desking Systems. The group won a three-way credentials pitch to create the name, identity, teaser campaign and brochure for Neo. Desking Systems sales and marketing director Mike Stanton says: “Neo is a big departure from our […]

Tesco rationalises design roster

Tesco has slashed the number of groups on its design roster by half after deciding it contained “too many” groups for it to work with. Following a creative pitch for a new coffee last month, the leading UK supermarket now has a ten-strong roster. Six groups were dropped from the main roster and four taken […]

RCA needs to address problems with graphics

Dan Fern’s predictable reply (Letters, DW 3 September) to your astute observations of the state of graphic design at the Royal College of Art (Comment, DW 20 August) further saddened a lot of graphic designers with an interest in the RCA. Graphic design is a great and specific art that deserves a sponsor who also […]

I used to work for…

It’s amazing how short our memories have become in these busy times. But few can claim the brief attention span of Sean Blair, out-going Design Council design and communications director. His descriptor on the website of his new venture Limited Nowhere makes much of his first-class degree in Design for Industry, the fact he founded […]

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