16 September 1999

Pearlfisher adds zest to Absolut

Throughout the world, the way people drink vodka is changing. Swedish vodka brand Absolut has responded to this trend with an orange-flavoured vodka, dubbed Absolut Mandrin. The branding has been

DNA builds new identity for Sheridan

Bangor design group Darragh Neel Associates has designed the new corporate identity for Sheridan Group, a leading property developer in the leisure industry in Northern Ireland and Eire. It will

Digest

British Bakeries is launching its first pre-packed sandwiches under the Hovis brand, with packaging by design consultancy Tomorrow Associates.

DTI recruits Sorrell’s successor

The Department of Trade and Industry has started its trawl for candidates to take over from Design Council chairman John Sorrell, when he steps down at the end of the

Design rejects market forces

Thirty-three graphics stars have signed a manifesto urging the international graphics community to reverse their priorities away from pure commercialism to “more useful, lasting and democratic forms of communication”. The

HGV delivers for Neo range

London design group HGV has created the identity for a new office furniture range called Neo, launched by manufacturer Desking Systems. The group won a three-way credentials pitch to create

Tesco rationalises design roster

Tesco has slashed the number of groups on its design roster by half after deciding it contained “too many” groups for it to work with. Following a creative pitch for

I used to work for…

It’s amazing how short our memories have become in these busy times. But few can claim the brief attention span of Sean Blair, out-going Design Council design and communications director.

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