Creative IQ speeds up FMCG

Creative IQ has created a new corporate identity for field marketing agency FMCG, to reflect the company’s services and organisational changes.

The new logo is being rolled out from next week and will have a “modern contemporary and colourful feel” to carry the brand into the next millennium.

FMCG managing director Kate Carr says the new image is “far more in tune with the agency that we have now become. It represents a company culture change which has developed over the past few years”.

“We introduced a form-based element with the four circles signifying the extensive interaction and close relationship with FMCG’s clients,” according to Creative IQ managing director Jonathan Gibson.

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