Fitch designer Duncan Mackay gets into the swing of things at the September edition of the consultancy’s monthly ‘Fitch Bar’. Mackay donned the costume to celebrate the launch of the repackaged Fruit-tella sweets, designed by Fitch and the website, created in conjunction with animators Pesky. ‘The evening was themed on Fruit-tella, with packets of the chewy sweets on tables and fresh fruit cocktails served. It’s safe to say we all got very drunk,’ says Katie Arkell.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.
The Tiger Tech Covid Plus monitor aims to provide an indication about the presence of the virus within three to five minutes.