Fitch designer Duncan Mackay gets into the swing of things at the September edition of the consultancy’s monthly ‘Fitch Bar’. Mackay donned the costume to celebrate the launch of the repackaged Fruit-tella sweets, designed by Fitch and the website, created in conjunction with animators Pesky. ‘The evening was themed on Fruit-tella, with packets of the chewy sweets on tables and fresh fruit cocktails served. It’s safe to say we all got very drunk,’ says Katie Arkell.
Morrama designed practical packaging with a “simple minimal aesthetic” for the restaurant chain.
New look deigned to be more legible and coincides with relaunched website, which aims to be more intuitive.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.