Smirnoff Blue and HÃ¤agen-Dazs have teamed up in a pre-Christmas initiative designed by Creative Minds. A special on-bottle fitment has been created to hold a free ice cream voucher. Designed to look like a mini tub of ice cream, the unit sits on the top of the Smirnoff Blue bottle. Both products want to evoke a sensual lifestyle, says Yvonne Seeley, account director at Creative Minds, ‘The brands are appealing to the consumer who is looking for a hedonistic experience.’
A new research project by Thomas.Matthews and students from the RCA is aiming to “continue the conversation” about sustainability in the publishing industry.
D&AD has launched its eclectic branding for its annual festival and awards, taking place this week – we look at how it was co-designed by Hato Studio and thousands of
The museum will work with research studio Forensic Architecture on the installation, which is inspired by this year’s theme of “emotional states”.
The latest research from the Design Council and Social Change UK highlights the health and economic benefits of making neighbourhoods more walkable and designing houses that don’t leave people feeling