Smirnoff Blue and HÃ¤agen-Dazs have teamed up in a pre-Christmas initiative designed by Creative Minds. A special on-bottle fitment has been created to hold a free ice cream voucher. Designed to look like a mini tub of ice cream, the unit sits on the top of the Smirnoff Blue bottle. Both products want to evoke a sensual lifestyle, says Yvonne Seeley, account director at Creative Minds, ‘The brands are appealing to the consumer who is looking for a hedonistic experience.’
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.