Smirnoff Blue links with Häagen-Dazs

Smirnoff Blue and Häagen-Dazs have teamed up in a pre-Christmas initiative designed by Creative Minds. A special on-bottle fitment has been created to hold a free ice cream voucher. Designed to look like a mini tub of ice cream, the unit sits on the top of the Smirnoff Blue bottle. Both products want to evoke a sensual lifestyle, says Yvonne Seeley, account director at Creative Minds, ‘The brands are appealing to the consumer who is looking for a hedonistic experience.’