Smirnoff Blue and HÃ¤agen-Dazs have teamed up in a pre-Christmas initiative designed by Creative Minds. A special on-bottle fitment has been created to hold a free ice cream voucher. Designed to look like a mini tub of ice cream, the unit sits on the top of the Smirnoff Blue bottle. Both products want to evoke a sensual lifestyle, says Yvonne Seeley, account director at Creative Minds, ‘The brands are appealing to the consumer who is looking for a hedonistic experience.’
Integrated packaging design specialist Equator, offers tips on how to keep new business coming through the door.
The company is claiming that it dismissed Conze in October for revealing confidential information, and has now filed a lawsuit against him.
A round-up of moves, changes and appointments in the design world.
Stories of sexism in the industry, a £200,000 interiors redesign for the V&A Museum of Childhood and a nostalgic look at magazine The Face – the news from the last