Stowells of Chelsea is launching a six-strong range of 75cl bottled wines next month, designed by branding and packaging specialist Robson Dowry Associates. It is a significant move for Stowells, which has previously packaged wine in the boxed format. The flanged bottles will carry a two-piece split label with details adapted from the boxed range. ‘A crucial element of the brief was to create a bottle design that would create an obvious link with the boxed format,’ says a Robson Dowry spokeswoman.
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