Chancellor Gordon Brown officially launches the National Council for Graduate Entrepreneurship this week, with a visual identity created by Leeds consultancy Thompson Design.
The design group won a five-way pitch in May to create a logo, website and stationery for the Department of Trade and Industry-backed organisation.
‘The identity needed to fit with the NCGE’s two audiences,’ explains Thompson Design managing director and project head Phil Dean. ‘It has to be credible to education establishments and also appeal to graduates, without desperately trying to be young and funky.’
The NCGE aims to encourage a culture of entrepreneurship among the country’s graduates and is funded by the Small Business Service at the DTI. It will promote the idea of starting a business as a viable career to higher education institutions.
‘To stakeholders, the brand identity has to look serious, [not reflect] a public sector body, or even worse, an “initiative”,’ adds Dean.