Choosing a more creative approach to saving the planet

Regarding Clive Grinyer’s article Making an impact, (DW 2 July), I agree with Clive, and a lot of others are saying exactly the same sort of thing.

Increasing the Green-ness of a product simply through developments in materials and manufacturing technologies is a finite process.

The real challenge is creating emotionally sustainable design and changing the behaviour of the consumer.

This requires futuristic thinking and demands infinite creative freedom. Isn’t that what all designers want in their roles?
Keir Haines, by e-mail

Latest articles

The best talks to catch at D&AD Festival 2018

Returning to East London’s Old Truman Brewery, this year’s D&AD Festival boasts a line-up of speakers that includes graphic designer Craig Oldham and Pentagram’s Naresh Ramchandani. Here, we pick out