NHS campaign designed to make people Think Pharmacy First

Manchester City Council in-house design team M-Four has worked with the NHS on an awareness campaign  encouraging people to avoid unnecessary A&E trips.


In-house Manchester City Council design studio M-Four has designed a campaign encouraging people not to use A&E departments by omitting the letters “A” and “E” from a series of minor ailments.

The campaign which is rolling out across the Manchester area includes phrases such as “sor­_ thro­_ts don’t need A&E” and “Influ_nz_ doesn’t need A&A”.

The awareness campaign has been designed for touchhpoints including outdoor ads at bus stops and on busses as well as t-shirts and tissue box packaging.

M-Four lead designer Craig Green says the Think Pharmacy First campaign, which is live now, “encourages people to use their pharmacist first for day-to-day healthcare.”


Hide Comments (5)Show Comments (5)
  • Michael Hindle August 21, 2015 at 12:18 pm

    Great Idea

  • Martin Cartwright August 24, 2015 at 8:57 am

    Nice work 🙂

  • John Randall August 24, 2015 at 10:46 am

    Awesome! Go MCC! 😀

  • brendon fear August 24, 2015 at 5:43 pm

    Good idea, clever, work for a more intellectual audience, but isn’t it missing the point by removing letters making it difficult to read at a quick glance? Surely this needs to be easy for everyone to read quickly, including foreign visitors, foreign residence, people with dyslexia, elderly, etc etc? It makes me cross then there is design for design sake. There needed to be a clear strategy leading to a design suitable for everyone to quickly understand. You do have to stop and think, some people may not get it; these are the people that are probably using A&E unnecessarily. Mass advertising needs to be kept simple.

  • Ryan Gray August 26, 2015 at 1:15 pm

    Excellent. Wish I’d thought of it!

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