Fast-food restaurant chain Subway has unveiled a global store redesign that aims to highlight its use of fresh ingredients.
The restaurant chain’s new Fresh Forward store concept has been created by US-based retail design consultancy FRCH Design Worldwide.
It features Subway’s trademark colour palette of green and yellow – inspired by fresh vegetables – and more visible display areas for ingredients such as tomatoes, green peppers and onions, which are prepared daily in its restaurants.
Interactive features such as self-order kiosks and digital menu boards have been introduced, and the food preparation area is now separate from a pre-order pick-up location for kiosk, mobile app, delivery and catering orders.
An updated dine-in seating area looks to create a more welcoming environment for visitors, and includes more comfortable seating with USB charging points and free Wi-Fi access.
“Gives our guests choices”
The store concept also includes more prominent displays for bread and cookies, and an updated menu.
Subway vice president of operations Trevor Haynes, says: “We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food and how they enjoy their meal.”
Subway’s Fresh Forward concept follows the restaurant chain’s rebrand in 2016, which was carried out by consultancy Turner Duckworth’s New York office.
Updated imagery, packaging, uniforms and signage also started rolling out in the US during spring 2017, and the new identity is expected to roll out worldwide by the end of this year.
The new store design is currently being piloted in 12 locations across the US, Canada and the UK, including in Manchester. Subway has not confirmed when a wider roll out of the concept will take place.