Brief

Retail chain What Everyone Wants is to roll out the shop format created by Revolution to further stores. The format, which brands the chain as The Store, with the What Everyone Wants brand as a subtitle, will be applied to a further 15 stores before Christmas. The rebranding will coincide with a plan to rejuvenate the chain’s property portfolio, concentrating on out-of-town retail park sites which allow trading on one floor. Six stores have so far been rebranded.