Designers at the awards breakfast of the Retail Environment Conference at the Business Design Centre last week had trouble holding back their laughter at the choice of music. Admittedly not many songs mention design. But even the biggest fan could tire of hearing Design for Life by The Manic Street Preachers every time an award was made.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.