Designers at the awards breakfast of the Retail Environment Conference at the Business Design Centre last week had trouble holding back their laughter at the choice of music. Admittedly not many songs mention design. But even the biggest fan could tire of hearing Design for Life by The Manic Street Preachers every time an award was made.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.