Four design consultancies have been shortlisted for a major project by music retailer HMV to redesign the internal signage in its 100 UK stores.
The consultancies have each made a credentials presentation and put forward some creative ideas, thought to have been unpaid, for the job. An appointment is expected by July. “Nobody has been discounted at this stage,” says a spokesman for the retailer.
HMV is currently fine-tuning its own plans for the signage. Any redesign will be expected to fit in with the group’s international identity, and will be approved by the main board before implementation.
Decisions on the resources to be made available for the project are also ongoing.
But the spokesman confirms: “Whoever gets it will be awarded quite a major contract.” All elements of HMV’s internal graphics are to be included in the project.
HMV has appointed design group Greig & Stephenson to carry out a major redesign of its Oxford Street flagship store. Initial work has just commenced, with major structural work due to begin within weeks. Details of the design are still being finalised, with a floor by floor redevelopment scheduled for an autumn completion
It is thought that relocation of major escalators and changes to the main entrance will be included in the project. The retail group wants the flagship store to be “the best in the world”, and concedes that retail design has changed considerably since the store’s last major redesign ten years ago.