Torch employs bright sparks

London graphics consultancy Torch has recruited former Pure Design director Patrick Jackson to be its new creative director.

Jackson, who left Pure in 1995 to work in America, joins Torch on 28 April. Torch creative director Peter Carroll will become executive creative director.

Carroll says his role will allow him to retain “a foothold” on the group’s creative direction while exploring new initiatives.

Carroll says Jackson has “a top class pedigree”, having worked at Tayburn, The Foundry and Northcross before setting up Pure.

Torch has also recruited designer Graham Atkinson from Finlayson Design.