Clock Creative whips up ethical coffee identity

Clock Creative has created a brand identity for Buendia, a Colombian ethical coffee brand aimed at the vending market that launches on 20 May.

Branding work was approved last week by client Nichols Foods, and Clock will also create packaging for the product, in a project worth £50 000 in fees to the group.

Clock won the work last month after a 12-way pitch, which doubled as a roster review for Nichols. The group’s first presentation was credentials, followed by an unpaid creative pitch that involved working from a coffee brief, says Clock managing director Ann Rimmer.

Buendia, which means ‘good day’ in Spanish, was presented to Clock as the name of the coffee brand. ‘It will compete in vending machines with brands such as Kenco and Gold Blend,’ says Nichols product and brand marketing manager Sarah Hemming.

‘We were briefed to position Buendia as a modern coffee brand,’ says Rimmer. ‘The design work is based around a Colombian theme.’

Nichols has now finalised its design roster. Clock is the ‘premium’ branding consultancy, SMR Creative has been appointed as the ‘standard’ group and Planet is the packaging specialist.