Hildebrand logs on to kids’ site

Hildebrand has designed a website for the London Tourist Board, www.kidslovelondon.com, which goes live this week.

The site is aimed at children who visit London’s attractions and write reviews, create audio and video reports, take pictures and do drawings of their experiences.

The site grew from a previous on-line project aimed at children, launched in 2000. ‘Our first kids’ site was too ambitious in the number of children we used and the amount of attractions we covered,’ says a LTB spokeswoman.

The site features interactive quizzes, up-to-date listings, details on child-friendly restaurants and shopping tips.

The group won the project without a pitch on the strength of its work for LTB’s main site, www.visitlondon.com, says Hildebrand creative director Alex Osman.