Does anyone agree that those Garrison Keillor-voiced Honda TV ads are the most fantastic example of ‘tone of voice’ around at the moment? The bathetic punchline of the car parts-as-dominos spot is ace – ‘isn’t it great when things just work?’. Perhaps they’ve got us by the demographic. Ouch.
Clients are being given access to tools which can help them create new generative versions of their brand assets within guidelines.
Number of students studying design and technology subjects goes up for first time in over a decade but grades take a hit this year with the return of exams.
Big Motive lead design researcher Jonathan Synott believes that if you want children’s views to be part of the design process there are a few things you need to know
Our Creative says that the supermarket’s value range is designed to be “honest, simple and straightforward”.