Does anyone agree that those Garrison Keillor-voiced Honda TV ads are the most fantastic example of ‘tone of voice’ around at the moment? The bathetic punchline of the car parts-as-dominos spot is ace – ‘isn’t it great when things just work?’. Perhaps they’ve got us by the demographic. Ouch.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.