Well, if that doesn’t just take the biscuit

‘Muesli finger’ – it sounds like some sort of affliction, doesn’t it? Like housewife’s knee or tennis elbow. Anyway, that wasn’t what we wanted to say about McV am, the breakfast top-up range created for McVitie’s by Design Bridge (News, DW 10 April).

‘Muesli finger’ – it sounds like some sort of affliction, doesn’t it? Like housewife’s knee or tennis elbow.

Anyway, that wasn’t what we wanted to say about McV am, the breakfast top-up range created for McVitie’s by Design Bridge (News, DW 10 April).

According to the brand blurb, it’s all about extending the product opportunity into morning snacking blah, blah, blah.

But when do McVitie’s think people eat their biscuits? Have they never heard of ‘coffee time’ or does this signal the end of ‘elevenses’ as we know it? We demand to be told.

Blame bloody ‘latte culture’. The strawberry cereal bars did pass muster, mind.

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