Gateshead on winning track

Gateshead has won its bid to host the 1999 World Veteran Track and Field Championships, billed as the world’s biggest athletics event. Yellow M designed the winning logo, brochure and interactive video for the bid.

The group will also design all new literature to seek sponsorship during the 1997 games being held in Durban, South Africa.

Further design work will include a welcome pack for the 8000 athletes, merchandising, signage, flags, tickets, programmes, TV commercials and billboard advertising, says the spokesman.

Latest articles

Design Bridge acquired by WPP

The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.

Design Manchester 2017 announces line-up

The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne