L&M gives merged group flower power

Dibrell Brothers and Monk-Austin have merged into Dimon Incorporated, forming the world’s biggest importer and exporter of fresh cut flowers and the second biggest leaf-tobacco dealer. The new identity is by Lippincott & Margulies.

Dimon’s blue logo features a gold symbol in the shape of a modified diamond. “The new identity symbolises the commitment to excellence shared by the newly merged companies,” says L&M creative director Ken Love.

The New York consultancy has also designed an introductory brochure for the new company and an identity guidelines manual.

Lippincott & Margulies has appointed Kimberly Rendleman as principal, responsible for managing corporate and brand identity and client programmes. The group has created the new position of principal as part of its general expansion, says a L&M spokeswoman.