The Tussauds Group Studios in London is designing the interiors, graphics and high-tech show featuring waxwork figures for the new Madame Tussaud’s in New York. The new building is scheduled to open on New York’s 42nd Street (DW 21 July). Costing almost 19m, Pearson’s latest venture will provide 5600m2 of exhibition space on five floors. The site, which is due to open in 1998, is ex- pected to attract two million visitors a year.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.
The Pantone Lifestyle Gallery is designed with colour in mind and showcases a new and expanded range of home products.
The property website has revealed a rebrand, including a new logo, typeface and shift of its signature purple shade.