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Parham Santana has designed the brand identity and marketing support for CBS/Fox Video’s North American launch of BBC Video. The New York consultancy created the logo, product line look, video sleeves, brochure and new BBC Video brand category identities, including BBC World Nature and BBC World Classics. ‘There are no design tricks here to get in the way of the CBS/Fox BBC message,’ according to Parham Santana creative director John Parham. ‘It’s all about product, content and critical acclaim,’ he says of the brochure.