Parham Santana has designed the brand identity and marketing support for CBS/Fox Video’s North American launch of BBC Video. The New York consultancy created the logo, product line look, video sleeves, brochure and new BBC Video brand category identities, including BBC World Nature and BBC World Classics. ‘There are no design tricks here to get in the way of the CBS/Fox BBC message,’ according to Parham Santana creative director John Parham. ‘It’s all about product, content and critical acclaim,’ he says of the brochure.
The collaborative working tool, used by employees to chat and share projects, has a new “simplified” logo with a smaller colour palette, that does away with the brand’s characteristic slanted
Music has created a new look that aims to unify the brand, using a monochrome colour palette and a bracket framing device derived from the existing logo that lets imagery
As part of our series on design in 2019, Miraphora Mina, co-founder at design studio MinaLima, looks at what will happen in graphic design over the next 12 months.
Michael Johnson, founder at studio Johnson Banks, discusses whether the new branding, which drops the Mastercard name and keeps only its two overlapping red and yellow circles, will work better