Baby identity by Lambie-Nairn

TV specialist Lambie-Nairn has been appointed to create the identity for a planned multimedia service, The Baby Channel, which is due to launch later this year.

Initially offering a website, the service will later be extended to include a TV channel. Both will be targeted at parents of children aged up to four years old. The Baby Channel will seek to offer a one-stop-shop service for information, advice, products and news concerning young children.

Owned by parent company Baby Communications, The Baby Channel has been founded by former CNN presenter Leon Hawthorne and former editor of The Observer Donald Trelford.