Big names look to be scoring cheap points

Surprise, surprise, a major companies’ new identity is slated! With time-honoured predictability the new BP logo has received the obligatory panning by the so called big names in the industry.

Surprise, surprise, a major companies’ new identity is slated!

With time-honoured predictability the new BP logo has received the obligatory panning by the so called big names in the industry.

Why is it that everybody is so quick to criticise – which basically means slag off – their peers? This is normally a knee-jerk reaction to a first glimpse of an identity published in Design Week. It is impossible to give an informed opinion without seeing all the material working in situ and without having some knowledge of the clients’ brief.

It is very easy however, to score cheap points against the competition.

Grant Whiteing

Dennis Fairey & Associates

studio@dfa-design.co.uk

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