Designer shouldn’t see us as second best

Your article Special Relationship (DW 4 August), about design’s role in broad-based communications companies, was fascinating.

The Flagship Group was formed last year precisely to bring within one organisation PR, design and marketing expertise. Coming from PR, I find it helpful to be able to call on our design team to meet client requirements, often at short notice.

I hope design professionals will not consider working for organisations like ours second to working for a “proper” design company.

We offer a wide range of design work, and aim to involve the design team in broader campaign planning. I’m sure this will become more popular with designers.

Dick Newby


The Flagship Group

London SW1Y

Latest articles