London design consultancy Fonda has created the new corporate identity for printing company G&B and its sister company One Thirty Litho.
Fonda creative director Ian Pape, who oversaw the project, took the initiative from the print credit normally found on a piece of literature.
‘I always go to the back cover on a print specimen. Hidden in 6pt, running up the side, you’ll see who printed it,’ he explains. ‘We thought, “We can make something of it, make the credit really big”. The stationery still says G&B Printers, but it’s dominated by the print credit – Print by G&B. It’s not a logo, more a device for grabbing attention,’ says Pape.
The print and identity specialist created a palette of grey and four bright colours – aqua green, pastel violet, warm yellow and pastel blue – which has been applied across all stationery and signage, while a card informing clients of G&B’s move to new premises is printed on the packaging board used by the company to wrap things up during the move.
Pape adds: ‘The client loves it and has already organised signs for parking spaces saying “Parking by G&B”.’
For One Thirty Litho, Fonda adopted a different approach to the design work. ‘I see it as its naughty sister company, doing quick turnaround stationery, so we did something a bit brash,’ adds Pape. ‘The original logo said 130, yet its real name is One Thirty. By introducing the point, it now reads correctly.’
Client: G&B Printers and One Thirty Litho
Creative director: Ian Pape