Cereal company Weetabix is hoping to attract younger consumers to its Alpen muesli brand, with redesigned branding and packaging by Journey. The new pack aims to focus the eye on a new ‘Brand stamp, which brings all the branding elements together,’ according to Journey creative director Nick Ovenden. The consultancy has also created a new identity for sister-brand Weetos, a chocolate-flavoured cereal for children.
New Pentagram partner Yuri Suzuki gives us an insight into his highly experimental work ahead of a talk he will give at Design Indaba in Cape Town, South Africa, later
This year’s branding, created by design studio Johnson Banks alongside illustrator Simon Prades, features an “F” letterform inside a silhouette of the festival’s guest director.
Guy’s Hospital recently invested in a £50 million project to improve cancer care at the London NHS trust – we speak to BAT Studio about designing The Living Room, a
As we celebrate 100 years of Bauhaus, we ask designers how the school, its teachings and approaches have influenced their design style or career.