Cereal company Weetabix is hoping to attract younger consumers to its Alpen muesli brand, with redesigned branding and packaging by Journey. The new pack aims to focus the eye on a new ‘Brand stamp, which brings all the branding elements together,’ according to Journey creative director Nick Ovenden. The consultancy has also created a new identity for sister-brand Weetos, a chocolate-flavoured cereal for children.
Pantone has made a name for itself as a colour trend-setter, telling the world it knows what shade will dominate everything from fashion and packaging, to art and furniture the
HeX earbuds can be used as regular earphones by those without hearing problems, and as an aid by those with hearing loss, in a bid to create a product for
Massive is a website and poster campaign that looks to encourage those aged 16-24 to go see new, British films at discounted rates across the UK.
Creative jobs website and networking platform The Dots has launched the “bias blocker”, a new browsing mode that stops employers being able to see candidates’ photos, names, education and employment