Cereal company Weetabix is hoping to attract younger consumers to its Alpen muesli brand, with redesigned branding and packaging by Journey. The new pack aims to focus the eye on a new ‘Brand stamp, which brings all the branding elements together,’ according to Journey creative director Nick Ovenden. The consultancy has also created a new identity for sister-brand Weetos, a chocolate-flavoured cereal for children.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,