Journey stamp their mark on Weetabix packaging

Cereal company Weetabix is hoping to attract younger consumers to its Alpen muesli brand, with redesigned branding and packaging by Journey. The new pack aims to focus the eye on a new ‘Brand stamp, which brings all the branding elements together,’ according to Journey creative director Nick Ovenden. The consultancy has also created a new identity for sister-brand Weetos, a chocolate-flavoured cereal for children.

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First look at London Design Fair 2019

Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.