Cereal company Weetabix is hoping to attract younger consumers to its Alpen muesli brand, with redesigned branding and packaging by Journey. The new pack aims to focus the eye on a new ‘Brand stamp, which brings all the branding elements together,’ according to Journey creative director Nick Ovenden. The consultancy has also created a new identity for sister-brand Weetos, a chocolate-flavoured cereal for children.
Ragged Edge, DixonBaxi and Altogether discuss the highs and lows of designing in lockdown, what has worked — and what hasn’t.
As part of our series looking at in-house design teams, we speak to Penguin Creative creative director Tim Lane about keeping the publisher looking and feeling relevant.
We ask three food illustrators working in editorial, branding and television about their inspirations, styles and the recipe for good work.
A total of 30 book cover designs for The Night Manager, A Short History of Nearly Everything and Goodnight Mister Tom have been unveiled.